... A business looking to stop leaving money on the table.
... A business looking to understand their increased revenue potential/engagement with email and SMS marketing optimization.
... A business looking for an ally that will take care of the business as his own.
... A businesses looking to fix their back-end & scale aggressively with paid advertising.
Our unmatched price/results/quality ratio and dedication to over-delivering make us a unique choice among other email/conversion rate optimization agencies. By harnessing extensive e-commerce knowledge, we've transitioned local businesses to global stature.
All of them! Our team is filled with experts who have experience working with a variety of ESPs, including Klaviyo, Hubspot, Salesforce Marketing Cloud, Mailchimp, and more.We work with Shopify, Shopify Plus, Magento, WooCommerce, and other eCommerce stores.We even work with custom stores and platforms. Note that custom platforms typically involve a developer to ensure our team can get the metrics needed for your strategy. We are happy to work with your current developer or use our own for an additional charge.
We have several plan options based on the number of emails you would like us to create for your strategy each month. Our most popular plans include our Gold Plan, with 25 emails per month, and our Silver Plan, with 15 emails per month. Your Account Executive will help you select the plan that best fits your needs. Emails include a combination of campaign emails and flow emails. Your Email Marketing specialist will prepare a robust strategy, which you’ll approve, that includes a breakdown of how your emails will be allocated per month.
Customer Life Cycle Flows, AKA Foundational Flows, are automations that every brand should have in place within their email marketing strategy. They cover the customer lifecycle from browsing, to purchasing, to becoming a repeat buyer. This is the first step in creating your customized strategy & covers the following flows:
- Pre-Purchase (AKA Welcome)
- Exit IntentAb
andonment Cart Post Pur
- Browser Abandonment
- Checkout Abandonment
- Cart Abandonment
- Post Purchase
- Repeat Buyer
- Win-Back/Replenishment
- Sunset
Win Back
Once Foundational Flows are in place, our agency will expand your email marketing strategy to include Advanced Flows that are customized based on your products and customer needs. This is part of our ongoing service for our existing clients as these additional flows enhance your email marketing strategy.We also enhance your Foundational Flows using paths based on products purchased or buyer frequency. For example, a Cart Abandonment Flow might have 3-5 different versions. Your different buyer persona will receive personalized messages to boost conversion rates.
First you have to fill our onboarding document which takes around 60 minutes. Once the onboarding doc is completed we launch your project with a kick-off call where you meet your Email Marketing Specialist. Within one week you’ll be presented with your flow strategy, your campaign strategy, and your initial templates. You can expect your first campaigns within 2 weeks of strategy approval and your first flows within 3 weeks of your strategy approval with a regular cadence afterward.oes onboarding look like?
Each of our service plans include the following:
- A dedicated team including an Email Marketing Specialist, Copywriter, Designer, Email Marketing Technician, and an Assistant
- Proper ESP setup and configuration, including migration if needed, Hubspot, Mailchimp, Salesforce Marketing Cloud, etc.)
- Customized email marketing strategy with Customer Lifecycle Flows and Advanced FlowsCustomized campaigns (broadcasts) calendar
- Custom creative (copy and design)Customized
- Figma flow chart of your strategy for a visual & collaborative experience
- Custom preference page and unsubscribe page
- Optimization and A/B TestingAdvanced segmentation
- Opt-Ins and management
- Weekly/Monthly meetings with clear communication from your Email Marketing Specialist
- Monthly reports that are in-depth with current KPIs as well as goals and priorities for your account